WeightNot is the Mid-Atlantic’s leading provider of medically designed, non-surgical weight loss programs. WeightNot has shaped the lives of thousands – most of whom had previously failed on other weight loss plans – reliably achieving average results of 20-30+ pounds lost for participants. The program’s proprietary approach not only succeeds in dramatically reducing excess fat, but also improves health markers, delivers education and creates behavioral change for long-term weight management.
This position is responsible for all electronic and web-based marketing activities, as well as marketing reporting and analyses for all marketing channels. Key performance measures for the role may include:
Position responsibilities include the following:
Pay Per Click Campaign Development, Management and Conversion Tracking
Social Media and Community Management
Partner Lead Generation Site Management, Updates and Conversion Tracking
Online Property/Partner Opportunity Identification – Daily Candy, etc.
Affiliate Network Development
Lead Quality - cleansing, appending and scoring (modeling)
Online PR – Drafting and editing releases to online media outlets
Web Lead Form Maintenance and Management
Web Site Updates – Promotions, Landing pages, Contact Info
Web Site Optimization for Natural Search
Visitor Path tracking and analysis
Usability review and testing
Competitor tracking and analysis – Web sites, banners, promotions, online strategies
House List (prospect) development and maintenance
Client and Prospect Segmentation – By interest, demographic, source, etc.
Unsubscribe management
Email Marketing Programs – Ongoing Client and Prospect Communications
Newsletter Mailing Execution
Online Referral/Lead/List Source Development
Client Lifetime Value, Retention and Repeat Purchase Analyses
Referral Program Design, Development and Testing
Continuous Online Lead Review (and Routing as necessary)
Continuous Center Lead Log Review and Tracking
Ongoing Lead Compilations: Source, Service, Center, Timing, Disposition
CPC, CPL, CPA Analyses
Channel/Media and Service Line Analyses
Projections – Lead and Revenue Generation
Web Stats – Visitor Traffic, Visitor Activity and Conversion
Other Reports as Necessary
College Degree in Marketing or similar concentration required.
Familiarity with SEO/Natural Search Results Rankings for Major Key Words
Familiarity with CPC, CPL, CPA Analyses
Familiarity with or implementation of CRM strategies and tactics
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